Tender details

GOVERNMENT OF PAKISTAN
MINISTRY OF NATIONAL HEALTH SERVICES, REGULATIONS & COORDINATION
NATIONAL ACTION PLAN ON POPULATION, ISLAMABAD

EOI / INVITATION FOR BIDS
/ REQUEST FOR PROPOSAL
FOR HIRING OF SERVICES OF
MEDIA AGENCY(IES)

FOR POPULATION AWARENESS
CAMPAIGN - FY 2026-27

The Ministry of National Health Services, Regulations & Coordination,
Government of Pakistan, under the PSDP Project titled "National Action
Plan on Population", invites sealed bids/proposals from reputable,
experienced and financially sound Media/Advertising Agencies for
planning, designing, production and dissemination of a comprehensive
Population Awareness Campaign during Financial Year 2026-27. The
campaign will focus on creating public awareness regarding population
dynamics, responsible parenthood, small family norms, family
planning, birth spacing, reproductive health, maternal and child
health, and related population issues through various media channels.

The selected agency/agencies shall undertake media planning, creative
development, production and placement of awareness content through,
inter alia, Print Media, Electronic (Media, Radio), Digital & Social
Media, Outdoor Media. Development of communication material in
Urdu, English and regional languages, as required. Media monitoring,
campaign tracking and submission of evidence-based performance
reports. Detailed Terms of Reference (TORs), Scope of Work, eligibility
requirements, evaluation criteria and other terms & conditions are
contained in the bidding/procurement documents.

Interested agencies must be registered with the PID, possess valid NTN/
GST registration, as applicable, and be an Active Taxpayer, having
relevant experience in execution of mass media/public awareness
campaigns, preferably for the Population & Health sector. The firms
should have adequate professional, creative and technical capacity to
undertake the assignment. The agencies/firms should not be blacklisted/
debarred by any Government/public sector organization, and fulfill all
other requirements prescribed in the bidding documents.

The procurement shall be carried out through EPADS V-2 in accordance
with the Public Procurement Rules, 2026, applicable PPRA regulations
and the bidding documents. Interested bidders are required to submit
their bids/proposals electronically through EPADS V-2 within the
prescribed deadline. Hard-copy submissions shall not be entertained.
Estimated Cost: Rs. 148 Million overall.

Bid Security: 3% of the estimated cost, Bid Submission Deadline: 12th
November 2026 at 1:30 p.m. at Ministry of NHSRC, Islamabad, and Bid
Opening Date & Time: 12th November 2026, 2:00 p.m. at Committee
Room, M/o NHSRC, Islamabad.

The Procuring Agency reserves the right to accept or reject any or
all bids/proposals, in whole or in part, in accordance with the Public
Procurement Rules, 2026 and applicable regulations.

IRFAN ULLAH KHAN
Deputy Director Procurement
Ministry of National Health Services, Regulations & Coordination
Government of Pakistan, Islamabad
051-9245734
PID(I)3701/26