Hidden Sales Opportunities In Tendering

Competitive Advantage

Identity your Strength

In order to focus on winning a tender it is necessary to have a very clean insight as to what your competitive advantage is and how to use it.

You will need to identify what your company is extremely good at and competitive in delivering. No doubt you already know this but take the time now to write it down. This also helps in not getting side tracked and keeping your marketing in line with your competitive advantage.

Respond to Tender That Suit Your Firm

It’s time to clearly define your competitive advantage.

“What do you do well”?

Respond to tenders that suit your firm and not for your firm to be changing to suit the tender.

Write down relevant details

Write down relevant details on a piece of paper.

List that your business provide?

Of this list which activities do you see as being your core business and that you can provide most efficiently?

What geographical areas can you cover and manage efficiently?

What is your expertise?

Do you have a particular pricing advantage?

What give your credibility?

Having won a previous tender

Current clients

Awards

Quality assurance

Others

Do you have guarantee and/or references?

Items in your business you can use to differentiate yourself from your competition.

Aim for tenders that require your strong area

Now you can see that where your strengths lie, aim for tenders that require these strengths.Try to respond to tenders that reflect the above areas. You might be thinking “Do tenders like this come up”? When you subscribe for “Tender Service” you will be surprised to see many tenders that match exactly with your strong points.

Strategic Alliances

Occasionally, to win a tender it may be necessary for your company to form strategic alliances. In the case that various skills are required to meet all aspects of the tender. This may be achieved by two or more firms working together.

Rather than two firms losing a tender, by forming strategic alliances they create a competitive edge and are more likely to win the tender as a team.

It is alliances that should be given thought to prior to the tender being released, as they do require time to establish. Start to give the thought to other firms you should have in your back pocket for such time that a tender requires a blend of services. May you have seen tenders in the post you could not respond to because these alliances were not yet established.

Once again, write down three services or areas do you see you need to create strategic alliances in?

There are many on line tender information providing websites like www.tenderserviceonline.com .You can also visit this site for latest tender news and articles. So you can plan your response to tender invitation today and get lots of business possibilities in government sector.